Keyword research tools

5 Keyword Research Tools for SEO in 2020

What is the Keyword Research?

Keyword research is a process by which one can identify popular words and phrases, which people are commonly used to search for anything through a search engine. This is a core search engine optimization (SEO) process. This fundamental SEO strategy gives you a better understanding to choose high demand topics/keywords for your content. Choosing suitable high-volume search terms gives your content some desirable direction and proper marketing strategy.

What is the purpose of keywords research?

The main purpose of Keyword research is to sort out the average monthly search volume of particular keywords. To bring your page at the search engines’ top pages, it is important to focus on these high volume search keywords.

How to do keyword research?

Either you can search manually or choose any keyword research tool (such as Keyword Tool) to do the keyword research. But in both process you have to follow certain steps;

1- Study the niche

2- Define your goal

3- Sort out relevant topics plus seed keywords

4- Identify the long trail keywords

5- Though it sounds a bit tedious and time taking job, once done keyword research gives you a handsome reward for the long run.

Using the right set of keywords can make your blog/website rank really well on the SERP but, at the same time choosing wrong keywords can also break your blog.

So, it is very essential to choose the right keywords.

Getting a right tool for keyword research in the SEO process can get really tough with so many available tools in the market.

In this blog, we have listed the top 5 keyword research tools which you can go for to carry your SEO work for a new website in 2020.

Best Keyword Research Tools In 2020

Here is the list

  1. Semrush
  2. Google Keyword Planners
  4. Ahrefs
  5. Answer the public

1) Semrush

Semrush keyword researcg tool

Semrush is the best tool when it comes to keyword research provided you know how to use it.

It helps to steal top competitors keywords for your SEO and PPC campaigns

Semrush Keyword Research Amazing Features

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments

The semrush keyword magic tool as its name suggests is truly magical.

Through this keyword magic tool you can

  • Get over 20 million keyword ideas
  • Use Keyword Grouping to segment your keywords by topic
  • Pick the best keywords and save them in Keyword Manager
  • Export your selected keywords to other SEMrush tools
  • Create up to 50 target keyword lists

To know about semrush pricing do visit :

2) Google Keyword Planner

Google Keyword Planner

Google keyword planner is the most simple tool to do your keyword research work plus it’s free too.

We can definitely say that the data you get from the Google keyword planner is the most accurate since the data is directly provided through google.

Only drawback if you don’t have an active Google ads account you may not see the exact keyword search volume.

Though this tool is mostly used for PPC you can also use this to get search volume for SEO

Google also keeps adding amazing enhancements and adds updates to this tool on a regular basis to make the keyword research process easier.


This tool is the best when it comes to Google Keyword Planner Alternative.

The UI for this tool is the simplest of all the tools.

This free online keyword research tool uses Google Autocomplete to generate relevant long-tail keywords for any topic. unbeatable features

  • Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term
  • Unlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the time
  • You can use Keyword Tool absolutely for free, even without creating an account

4) Ahrefs Keyword Explorer

ahrefs-keyword explorer

No tool can beat  Ahrefs when it comes to identifying long-tail keywords. Also it is the most popular tool used by most of the SEO experts all over the world. We can say that it is  the most complete keyword research tool on the market with up-to-date search volumes for the keywords.

With many filters available this makes the keyword research much easier. Ahrefs mainly works on clickstream data to generate reports.

What to know about clickstream data?

Visit here

To know more about Ahrefs keyword explorer in detail do visit here.

5) Answer the public

answer the public

This is the gold mine to get long-tail keywords depending on your seed keyword.

Although it does not give you the search volume and any other metrics as the other tools do provide. This tool can any time beat the other keyword research tool when it comes to combining keywords in various formats.

You will be able to get keywords in terms of questions, comparisons and prepositions.

This is how it looks like

answer the public view

Once you get the keywords and the ideas you can easily find their search volume from any of the four keyword research tools specified above.

The free version gives you access to limited daily searches.

To more about the pricing do visit here

Whatever tool you choose from the above just try to learn in and out of that tool and try to master.

Every tool in it’s own is unique and has certain benefits over each other.

2020 has been one of the most competitive era’s in history in terms of reaching customers and clients. Everyone has evolved their methods one way or another. 

Many business have failed due to lack of that aspect. However, with upsnagservice we have you covered. Let us  be the eyes and ears of the market. With my search engine optimization expertise, I will grow your business to the top of the ladder!

Have you already been using any of the tools for keyword research? Do share your experiences in the comment box. Subscribe to our blog to get such amazing content directly into your inbox.

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Anil Kumar
Anil Kumar
1 year ago

Thank You It was really informative

Siddharth Sharma
Siddharth Sharma
1 year ago

Thank for the info but this could be more informative